S
Coalition ProgramScotiabank / Cineplex / Empire Group

Scene+

Simple Canadian coalition rewards — groceries, movies, and travel

~1¢

Avg value/pt

1¢

Best value/pt

0

Transfer partners

2/5

Flexibility

Scene+ is a Canadian coalition program run by Scotiabank, Cineplex, and the Empire grocery group (Sobeys, IGA, FreshCo, Foodland). Points are worth a fixed 1 cent each and can be redeemed for movies, groceries, travel, and dining. Unlike bank currencies, Scene+ has no transfer partners — it's designed for simplicity and straightforward redemptions.

No Transfer Partners

Scene+ is a closed-loop program — points are redeemed directly within the program ecosystem rather than transferred to airlines or hotels.

Best Redemptions (Sweet Spots)

Cineplex Movie Tickets

Beginner

Redeem Scene+ points for General Admission and UltraAVX movie tickets at Cineplex theatres nationwide. A standard ticket costs ~$16–$22 depending on location.

Points needed

1,250–2,200 points per ticket

Cash value

$16–$22

Value/point

~1¢

Pro tip: Combine 5x scene+ earn on Scotiabank Visa with movie ticket redemptions for the best per-visit value.

Grocery Redemptions at Sobeys/IGA

Beginner

Redeem Scene+ points at checkout at Sobeys, IGA, FreshCo, Foodland, and other Empire group stores. In-store redemptions are seamless.

Points needed

1,000 points = $10

Cash value

$10 per 1,000 pts

Value/point

~1¢

Pro tip: Combine weekly in-store bonus point offers with your Scene+ Visa earn for accelerated accumulation.

Travel via Scotiabank

Beginner

Book travel through Scotiabank's Expedia-powered travel portal and redeem Scene+ points. Points are worth 1¢ each on any eligible travel booking.

Points needed

Variable (1 pt = 1¢)

Cash value

Face value of travel

Value/point

~1¢

Pro tip: Works best when you've accumulated a large Scene+ balance through grocery and movie spend.

Pros

  • Fixed 1¢ value — no devaluations, no complex award charts
  • Strong in-store earn at Sobeys, IGA, FreshCo and Cineplex
  • Scotiabank Passport Visa Infinite earns Scene+ with no FX fee — great combo
  • Points never expire with card activity
  • Easy to understand for non-travel-hackers

Cons

  • No transfer partners — 1¢/pt is the ceiling, not a floor
  • Less valuable than Amex MR or Aeroplan for big-ticket travel redemptions
  • Cineplex and Sobeys ecosystem required to maximize value
  • Travel portal redemptions are simple but not high-value

Strategy Tips

  1. 1Stack Scene+ card earn with in-store Sobeys bonus point events (often 10× on specific items).
  2. 2For movie-goers: the Scotiabank Scene+ Visa earns 5× at Cineplex — pay $15 earn effectively $0.75 back.
  3. 3If you primarily shop at Loblaws/PC stores, consider a PC Optimum card instead.
  4. 4Scene+ is best as a complementary program, not your primary travel currency.

Points values are estimates based on typical real-world redemptions and may vary. Transfer partner ratios are accurate as of the last updated date but are subject to change by the program operator. Always verify current transfer ratios and availability with the program before transferring points.